Colombian Fest ATX
Colombian Fest ATX is an annual outdoor festival that brings the heart of Colombian and Latin American culture to Austin, Texas. More than just a concert, it's a one-day celebration where families, music, food, dance and tradition come together — a place where Latin America feels like home, even far from home.
What it is
- One day, three stages, seven and a half hours of live music — from cumbia, vallenato and salsa on the main stage, to reggaetón, champeta and urban Colombian beats on the after-hours stage, and traditional folklore (bambuco, joropo, traditional cumbia) on the cultural stage.
- 30+ food vendors serving authentic Colombian cuisine: arepas, empanadas, lechona, bandeja paisa, sancocho, plus desserts and Latin street food favorites.
- Three giant screens, professional production, and live performances designed to feel like a stadium show in the middle of the park.
- Family-friendly atmosphere — open to all ages, with cultural showcases, folkloric dance, and kid-safe areas.
- Held at Round Rock High School grounds (just outside Austin), with on-site parking and rideshare drop-off zones.
- Tickets through Tickery — early-bird general admission starts around $12.96, with VIP and premium experiences available.
Why it matters
Colombian Fest ATX is the largest celebration of Colombian heritage in Central Texas. For the Colombian and Latino communities living in the US, it's a yearly reunion — where parents share their traditions with their kids, where Colombian artists meet new audiences, and where the diaspora keeps its roots alive. The festival also serves as a platform for small Latino-owned businesses through its vendor program (food trucks, artisans, snack vendors, community booths).
The brand
| Tagline | "Where Colombia comes alive in Texas" / "More than a festival" |
| Identity | Bold typography, Colombian flag colors (yellow, blue, red), brutalist-modern aesthetic with festival energy |
| Vibe | Cultural, joyful, loud, family-rooted, proudly Latin |
Who it serves
- Colombian and Latino families across Central Texas (Austin, Round Rock, San Antonio, Dallas, Houston).
- Music lovers of Latin genres — from traditional folk to modern urban.
- Small Latino business owners looking for visibility.
- Brands and sponsors targeting the US Latino market.
- Artists, DJs, dancers and event professionals applying through the talent program.
In one sentence
Colombian Fest ATX is the biggest annual celebration of Colombian and Latin culture in Texas — one day, three stages, live music, authentic food, and thousands of families gathering to keep their roots alive in the heart of Austin.